Blu Frame begins building Urban Mutts' first-ever online store
The first online store for Urban Mutts' curated premium range
Gregory Hands, founder of Urban Mutts Hotels teams up with Edoardo L'Astorina of Blu Frame to bring the boutique's premium range online. Bianca, Tristan and Bruce were invited as witnesses.
Blu Frame, the London and Santa Fe based tech company, today announced it has begun work on the first online store for Urban Mutts Hotels, the boutique luxury accommodation and care destination for dogs located inside Westfield London. The commission carries the retailer beyond its physical floor and into a fully branded, digitally native shopping experience.
The upcoming store will carry Urban Mutts' complete retail offering — a selection of premium dog foods personally curated by owner Gregory Hands, joined by treats, toys and everyday essentials. The range mirrors the discerning, hands-on approach already evident on the shop floor, extending a trusted buying eye to customers wherever they are.
The collaboration lands at a moment when the pet-care sector is accelerating its shift online. For city dwellers, convenience and quality increasingly travel together — and Urban Mutts brings both to bear: a boutique hospitality brand pairing considered merchandise with a genuinely elevated standard of animal welfare.
We are incredibly excited to team up with Blu Frame. A brand-new online retail platform is exactly what we need to accelerate our growth and take care of our pups
Gregory Hands, Founder @ Urban Mutts
Designed and built end-to-end by Blu Frame, the store marries seamless browsing with the unmistakable character of the brand behind it — turning a beloved neighbourhood institution into a destination shoppers can visit anytime, anywhere.
We are over the moon about building Urban Mutts' first online store. Bringing a premium boutique experience to digital and supporting a fantastic brand that we use ourselves for our lovely dog Bianca
Edoardo L'Astorina, Founder @ Blu Frame