Brand Kit & Media Usage
We design and build websites, apps, and digital experiences that look exceptional and load fast. This page tells you how to reference Blu Frame, use our assets, and keep everything on-brand.
Using Our Logo
Download
Grab the latest Blu Frame logo assets from the links below. We provide both colour and monochrome variants in PNG and SVG formats.
Safe Space
Give our logo room to breathe. Maintain a minimum clear space equal to the height of the letter "B" on all sides. Don't cram it next to other elements or squeeze it into tight corners.
Background Contrast
Use the colour logo on light or white backgrounds. Switch to the monochrome version on dark or busy backgrounds where the colour logo loses legibility. When in doubt, monochrome is the safer call.
What Not to Do
- Don't stretch, skew, or distort the logo in any way
- Don't change the colours (unless using the approved monochrome variant)
- Don't add shadows, outlines, gradients, or effects
- Don't rotate the logo
- Don't place it on busy or clashing backgrounds
If you're unsure whether your use case is OK, just ask. We'd rather help than police.
Logo Assets
Monogram and Wordmark
Use on light backgrounds for maximum impact
Monogram and Wordmark Inverted
Use on dark backgrounds or when colour isn't an option
Monogram
Use for favicons, app icons, socials and when space is tight
Monogram Inverted
Use for favicons, app icons, socials and when space is tight on dark backgrounds
Photography & Portraits
Our Team Images
The photos on our site were shot professionally and are owned by Blu Frame. You're welcome to link to them or reference our team in articles and press coverage, but you can't download, crop, or reuse the images without permission.
Attribution
If you're writing about us and want to reference a team member, use this format:
[Name], [Role] — Blu Frame
Example: Edoardo L'Astorina, CEO / Founder — Blu Frame
Where You Can Use Our Images
- Press articles and blog posts mentioning Blu Frame
- Case studies or partnership announcements
- Conference speaker bios or event materials
- Industry roundups or "companies to watch" features
Where You Can't
- Product packaging or merchandise
- Advertising campaigns (yours or anyone else's)
- Stock photo libraries or AI training datasets
- Any context that misrepresents our relationship with your organisation
Need to use a team photo for something specific? Drop us a line at contact form and we'll sort it out.
Color Palette
Blu Frame Blu
#2ac5ee
Accents and titles
Blu Frame Black
#000000
Regular Text
Blu Frame Gray
#444444
Subtitles and notes
Blu Frame White
#FFFFFF
Backgrounds
Typography
Font Stack
We use two fonts across the site. Both are freely available and work well together.
Primary font: Montserrat
- Headlines, buttons, navigation
- Weight: 400 (regular), 600 (semibold), 700 (bold)
- Available at: fonts.google.com/specimen/Montserrat
Secondary font: Raleway
- Body text, captions, attribution
- Weight: 300 (light), 400 (regular), 700 (bold)
- Available at: fonts.google.com/specimen/Raleway
Fallback stack: Montserrat, "Open Sans", sans-serif for headlines and Raleway, "Open Sans", sans-serif for body.
Quick Tips
- Use Montserrat semibold for sub-headlines (18–24px)
- Use Raleway light for body copy (14–16px)
- Keep line-height at 1.4–1.6 for readability
- Don't mix Montserrat and Raleway in the same headline — pick one
Legal & Licensing
Ownership
All Blu Frame assets — including logos, photographs, typography, website content, and design systems — are the intellectual property of Blu Frame. Nothing on this page grants you a license to use our materials beyond what's stated here.
What's Allowed Without Permission
- Linking to blufra.me or any of our project pages
- Quoting short excerpts (under 100 words) with attribution
- Referencing our services in articles, reviews, or comparisons
- Using our logo in press coverage or partnership announcements (following the guidelines above)
What Requires Approval
- Reproducing full articles, case studies, or blog posts
- Using team photographs outside of press/editorial contexts
- Creating derivative works (remixing our logo, adapting our designs)
- Using our materials in advertising or promotional campaigns
- Any commercial use beyond editorial reference
How to Request Permission
Submit a request through our contact form. Include:
- What you want to use
- Where and how it will appear
- Your organisation and audience
- Timeline for use
We typically respond within two business days. Most requests are approved — we're not trying to hoard our own brand.
Have questions or want to use our assets? Get in touch