Brand Kit & Media Usage

We design and build websites, apps, and digital experiences that look exceptional and load fast. This page tells you how to reference Blu Frame, use our assets, and keep everything on-brand.

Using Our Logo

Download

Grab the latest Blu Frame logo assets from the links below. We provide both colour and monochrome variants in PNG and SVG formats.

Safe Space

Give our logo room to breathe. Maintain a minimum clear space equal to the height of the letter "B" on all sides. Don't cram it next to other elements or squeeze it into tight corners.

Background Contrast

Use the colour logo on light or white backgrounds. Switch to the monochrome version on dark or busy backgrounds where the colour logo loses legibility. When in doubt, monochrome is the safer call.

What Not to Do

  • Don't stretch, skew, or distort the logo in any way
  • Don't change the colours (unless using the approved monochrome variant)
  • Don't add shadows, outlines, gradients, or effects
  • Don't rotate the logo
  • Don't place it on busy or clashing backgrounds

If you're unsure whether your use case is OK, just ask. We'd rather help than police.

Logo Assets

Monogram and Wordmark

Monogram and Wordmark

Use on light backgrounds for maximum impact

Monogram and Wordmark Inverted

Monogram and Wordmark Inverted

Use on dark backgrounds or when colour isn't an option

Monogram

Monogram

Use for favicons, app icons, socials and when space is tight

Monogram Inverted

Monogram Inverted

Use for favicons, app icons, socials and when space is tight on dark backgrounds

Photography & Portraits

Our Team Images

The photos on our site were shot professionally and are owned by Blu Frame. You're welcome to link to them or reference our team in articles and press coverage, but you can't download, crop, or reuse the images without permission.

Attribution

If you're writing about us and want to reference a team member, use this format:

[Name], [Role]Blu Frame
Example: Edoardo L'Astorina, CEO / Founder — Blu Frame

Where You Can Use Our Images

  • Press articles and blog posts mentioning Blu Frame
  • Case studies or partnership announcements
  • Conference speaker bios or event materials
  • Industry roundups or "companies to watch" features

Where You Can't

  • Product packaging or merchandise
  • Advertising campaigns (yours or anyone else's)
  • Stock photo libraries or AI training datasets
  • Any context that misrepresents our relationship with your organisation

Need to use a team photo for something specific? Drop us a line at contact form and we'll sort it out.

Color Palette

Blu Frame Blu

#2ac5ee

Accents and titles

Blu Frame Black

#000000

Regular Text

Blu Frame Gray

#444444

Subtitles and notes

Blu Frame White

#FFFFFF

Backgrounds

Typography

Font Stack

We use two fonts across the site. Both are freely available and work well together.

Primary font: Montserrat

Secondary font: Raleway

Fallback stack: Montserrat, "Open Sans", sans-serif for headlines and Raleway, "Open Sans", sans-serif for body.

Quick Tips

  • Use Montserrat semibold for sub-headlines (18–24px)
  • Use Raleway light for body copy (14–16px)
  • Keep line-height at 1.4–1.6 for readability
  • Don't mix Montserrat and Raleway in the same headline — pick one

Legal & Licensing

Ownership

All Blu Frame assets — including logos, photographs, typography, website content, and design systems — are the intellectual property of Blu Frame. Nothing on this page grants you a license to use our materials beyond what's stated here.

What's Allowed Without Permission

  • Linking to blufra.me or any of our project pages
  • Quoting short excerpts (under 100 words) with attribution
  • Referencing our services in articles, reviews, or comparisons
  • Using our logo in press coverage or partnership announcements (following the guidelines above)

What Requires Approval

  • Reproducing full articles, case studies, or blog posts
  • Using team photographs outside of press/editorial contexts
  • Creating derivative works (remixing our logo, adapting our designs)
  • Using our materials in advertising or promotional campaigns
  • Any commercial use beyond editorial reference

How to Request Permission

Submit a request through our contact form. Include:

  • What you want to use
  • Where and how it will appear
  • Your organisation and audience
  • Timeline for use

We typically respond within two business days. Most requests are approved — we're not trying to hoard our own brand.

Have questions or want to use our assets? Get in touch