Blu Frame

The Upcoming

Covering the news. Fast


At The Upcoming they had a need for speed. As they built their attractive UI throughout the years, the Javascript and CSS requests started piling up, and their user-friendly pages took a little too long to load

They asked us at Blu Frame to keep the UI exactly as it was - but speed everything up!


We had a look around The Upcoming and noticed their homepage was loading many Javascript files on page load. That's not good!

With our Blu Frame toolkit we minified 14 Javascript files into a single super lightweight file. And we hosted the file on our Snowflakes cloud platform for easy access

Blu Frame reduced the page load time of The Upcoming from an average of 8.5 seconds to an average of 4

And that is the speed they deserve

Date 2015-02-21
Client The Upcoming
  • Optimization