Edoardo L'Astorina
CEO / Founder
Be as proud of your site as you are proud of your products
We Are Blu Frame
Does Your Brand Need Our AI Powered Tech?
Trusted by teams at
Why Not Have A Look
At What Our AI Can Do For You?
At Blu Frame humans lead the creative brief for your needs while AI agents keep your products fast and user friendly. With a creative touch
Your site. Faster
Let your customers reach you
Our AI Agents mean less downtime and less waiting
UX. Simple
The best experience for your users
Design is human; our AI copilots test every path before your users take it.
Looks matter. A lot
Put your best face forward
We iterate visuals in Storybook with AI automation. UI visuals ship alongside code. Pretty. Functional
We're here to help you
Every idea: explored
We listen to you. AI agents log all your requests
For all your needs
Our Skills
If you can envision it, we and our AI agents can build it
Our team’s diverse skills combine design, functional, next-gen technical architecture, creativity, project management, and detail-oriented delivery. AI copilots keep every workflow chugging along
In today’s digital landscape, you need a fast, easy-to-navigate site powered by AI agent funnels that keep users engaged on desktop and mobile. We got you. Our AI automation paired with human craft make sure you get there
Here Are Our Projects
Does Our Work Inspire You?
Feel free to look at these Blu Frame projects. We can do more of this for you
Royal Opera House
User Experience, Development, Software Architecture
Royal Opera House
The Upcoming
Optimization
The Upcoming
Dendelion Blu Studios
Design, User Experience
Dendelion Blu Studios
Cantina della Volta
Optimization, Design, User Experience
Cantina della Volta
We can tell you how your site can attract more customers
Why don't you ask for a free site checkup?
3–15%
Revenue uplift top GenAI marketers are already capturing
Embed AI agents in pricing, personalization, and sales orchestration so your funnel earns more while the team stays focused on strategy.
McKinsey – “AI-powered marketing and sales reach new heights,” Oct 2025We Are Blu Frame
Does Your Brand Need Our AI Powered Tech?
We started Blu Frame because we want to make your site look good, run fast and be a joy for your users
We Are Cool Nerds
Humans × AI in sync
Every pixel ships with human taste. AI agents spot performance regressions before launch,
Looks matter
Have a gorgeous site
Design? We go through dozens every day. Every site finds the right look
We Are Passionate
We love doing what we do
Give us a brand that only exists on paper and we’ll make it flourish—copy, CMS, and storytelling crafted with the same love we bring to our own site.
Deadlines Love Blu Frame
AI agents. Zero missed dates.
AI agents auto-sync builds, CMS pushes, and GA4 checks so launch dates stay locked—humans step in for the big calls.
2.6×
more likely to hit double-digit revenue growth after scaling AI
Teams that wire AI automation into their funnels don’t just keep up—they accelerate past competitors while humans stay focused on vision.
Gartner – Top Strategic Technology Trends 2025And Who Is The
Founder Of Blu Frame?
The driving force behind Blu Frame and his decade long work to make better sites for you
Edoardo L'Astorina has 15 years of experience in software development
Edoardo has had a major role in the new Transport for London site and led the development of the new Royal Opera House site.
Edoardo has developed sites and apps for Intuit, Stint, JPC, The Crocodile and Miura
Edoardo started Blu Frame to help companies develop sites that stand out, load fast and are easy for users to access
Edoardo is passionate about risotto, Terrence Malick movies, Oasis songs and rowing
Meet our
amazing Team
We are a team of creatives, developers, and designers
Christopher Webster
Product Owner / Co-Founder
I celebrate creativity in all forms
Our product owner Christopher is a creative and active producer, artist, writer, and musician having produced Xanadu (on Broadway) in 2008, an award-winning musical subsequently nominated for four Tony awards. He sits on several boards in the Santa Fe, NM
Cass Landrum
Project Manager
Project manager by trade, outdoor educator at heart
Cass launched her career as an outdoor educator. While her mainstay is on trail, her interests led her to start-up Fetch Delivery in the role of content manager and data analyst. Cass is excited to apply her product and project skills at Blu Frame
Hans Sundquist
UI / UX Head of Design
I specialize in creating future-friendly designs
Hans specializes in future-friendly graphic and digital design. I’ve had the pleasure of working with an array of clients from large international corporations to entrepreneurs carefully crafting and building their brands
Contact Details
We are Global
At Blu Frame we believe in international collaboration. We are based in London and Santa Fe
London
+44-(0)20-4587-6512
71-75 Shelton Street, WC2H 9JQ, London
UK
Santa Fe
+1-505-954-9500
54 1/2 Lincoln Avenue, Santa Fe, NM 87501
USA
Want To Get In Touch With Blu Frame?
You Can Contact Us Here
We would love to hear from you